Adidas Issues Public Apology to Bella Hadid & More Following Backlash Around SL72 Campaign | Adidas, ASAP Nast, Bella Hadid, Fashion, Jules Kounde | Just Jared: Celebrity News and Gossip

Adidas is talking out amid the backlash from their newest marketing campaign.

The model got here below scrutiny just lately following the launched of their SL72 marketing campaign, which options such stars as Bella Hadid, rapper A$AP Nast and soccer participant Jules Koundé.

When you missed it, see a full breakdown of the controversy surrounding the advert marketing campaign.

Now, Adidas is issuing a public apology and they’re set to revise the marketing campaign.

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“Connections proceed to be made to the horrible tragedy that occurred on the Munich Olympics as a result of our current SL72 marketing campaign,” the model shared on its Adidas Originals Instagram story. “These connections are usually not meant and we apologise for any upset or misery brought on to communities all over the world.”

“We made an unintentional mistake,” they continued. “We additionally apologise to our companions, Bella Hadid, A$AP Nast, Jules Koundé, and others, for any destructive influence on them and we’re revising the marketing campaign.”

The pictures from the marketing campaign have already been pulled from social media they usually beforehand shared one other assertion.

“We’re acutely aware that connections have been made to tragic historic occasions — although these are fully unintentional — and we apologize for any upset or misery brought on,” the model mentioned in an announcement shared with USA TODAY Sports activities. “Because of this, we’re revising the rest of the marketing campaign. We consider in sport as a unifying drive all over the world and can proceed our efforts to champion variety and equality in all the pieces we do.”

TMZ additionally studies that Bella is contemplating taking authorized motion in opposition to Adidas.